In the fast-paced digital landscape, small businesses must continually leverage current technology to stay competitive and thrive. Whether you’re running a retail store, home service, or other business, using technology to enhance your marketing, sales, and production is key to keeping costs down and profits high. Especially with the trend away from traditional advertising and marketing techniques towards social media and content creation, keeping up with trends is important to ensuring your business is visible to your target audience online.
This technology primer provides a comprehensive guide to essential software and tools tailored for small businesses, offering insights into AI tools, CRM software, social media management, online advertising, and online business listings. Learn how these technologies can be harnessed to propel your business forward and discover real-world examples of success.