Social Media Marketing for Interior Designers
Social media has emerged as a powerhouse for interior designers to showcase their creativity and connect with a broader audience. Services like Facebook, Instagram, and other social networks are great tools for expanding your audience through reach campaigns, bolstering your sales by posting lead ads, and building your local network through community group pages, town pages, and industry-focused networking facebook groups. In this section, we explore key strategies for leveraging social media effectively, from choosing the right platforms to creating engaging content that captivates potential clients.
The most dominant social networks with the largest userbases tend to be the most wide-reaching for marketing, and it’s best to start by ensuring you have a complete profile on each of these large sites. Additionally, linking all of these pages together by adding your other social accounts and website helps to ensure clients are able to find your presence across multiple networks.
Facebook, Instagram, and Tiktok tend to be managed very similar by marketers, and all three benefit from short-form content such as informative video shorts, educational reels, and content with entertainment value. Posting to each of these networks daily gives your content a higher chance of reaching large audiences.
In addition to content-focused marketing, these sites also offer advertising. Most ad costs are based on a set fee per click, and ensure you have a thorough understanding of how much traffic you are purchasing. While these campaigns may seem like a tempting source of easy traffic, it’s important to cater and filter your advertising to leads that are likely to convert, such as new homeowners and movers. Unfortunately, the more targeted your ad audience, the higher your ad cost tends to be.
Creating Engaging Visual Content
Interior design is inherently visual, making the creation of compelling content a top priority. Viewing each project as a narrative is one approach to videos: List out the problems your client faced, the measures you took to resolve them, and the end result. Likewise informational content such as Design Tips videos appeal to a wide audience, and create a sense of authority for your personal brand. Your goal when creating content is to be memorable and establish a distinct brand identity, so don’t be afraid to get creative with your content!
Leveraging Hashtags and Trends
Staying current with design trends and harnessing the power of hashtags can significantly boost the visibility of an interior designer’s content. Keep track of trending hashtags and google search phrases, and try to create content that focuses in on those issues to keep topical and increase your view count.
As a designer, having a network of industry partners you trust is one of the strongest assets you can retain. Collaborating with other designers, contractors, realtors, lenders, property managers, and similar industry professionals is a great way to boost both your brands. Consider podcasts, videos, and events that can be collaboratively managed by companies whose target clientele and branding are similar to yours, but not competitive.